I stumbled across a fun tool called BlogPulse which is similar to Google Trends, except it tracks trends of phrases in the blogosphere. Lets see how often you find "World Cup", "NBA Finals", and "Stanley Cup" on blogs this month:
That’s pretty impressive. 2% of the blog posts on the Internet June 9th were talking about or mentioning the World Cup. We soccer fans sure are a talkative bunch! Wonder what a league comparison looks like. I had tried to get some similar World Cup search trends from Google Trends, but the second quarter data hadn’t been loaded in yet.
If you come up with some interesting comparisons, post a link in the comments!